This post will explore the process of linking Google Sheets with Google My Business. Once integrated, any new data entered into your Google Sheets spreadsheet will automatically be used to generate events in Google My Business.
This automation requires a one-time setup, for which we will use Pabbly Connect.
Initially, we’ll establish a connection between Google Sheets and Pabbly Connect to gather data, and subsequently connect Pabbly Connect with Google My Business to generate events utilizing the accumulated data.
Steps to Automatically Create Google My Business Events from Google Sheets
1. Sign In / Sign Up to Pabbly Connect and Create a Workflow
2. Establish a Connection between Google Sheets and Pabbly Connect
3. Add Text Formatter to the Workflow
4. Setup Google My Business as the Action App to Create Events
Step 1:- Sign In / Sign Up to Pabbly Connect and Create a Workflow
A. Sign In / Sign Up
To begin this process, visit Pabbly Connect and create your account by clicking on the ‘Sign Up Free’ button. You can also click on Sign In if you already have an account.
Click on the Pabbly Connect ‘Access Now’ button
B. Create Workflow
To create a new workflow, click the ‘Create Workflow’ button.
Name your workflow, and click on ‘Create’.
Step 2:- Establish a Connection between Google Sheets and Pabbly Connect
We will now look at the steps through which we will establish a link between Google Sheets and Pabbly Connect. This will enable us to retrieve data from Google Sheets.
A. Trigger App
Trigger allows us to choose the application that will receive the data for Pabbly Connect. In our case, it would be Google Sheets.
Choose ‘Google Sheets’ as the Trigger App and select ‘New or Updated Spreadsheet Row’ as a Trigger Event.
B. Webhook URL
A new Webhook URL will get generated. You will use this Webhook URL to create a connection with your Google Sheets account. Copy the Webhook URL.
As soon as you Copy the Webhook URL, Pabbly Connect will start looking to capture data from Google Sheets, as indicated by the rotating Waiting For Webhook Response button.
C. Connect Google Sheets Account
To connect with your Google Sheets account, open the spreadsheet where you wish to input the data, click on Extensions > Add-ons > Get add-ons, and search for ‘Pabbly Connect Webhook’.
After installing the add-on, again click on Extension > Pabbly Connect Webhooks > Initial Setup.
Paste the Webhook URL that we copied earlier, and in the Trigger Column, mention the name of the last column in which the data is available, and click on ‘Send Test’.
Now that the data is sent successfully – click on ‘Submit’.
Now, click on Extension > Pabbly Connect Webhooks > ‘Send On Event’.
To confirm our established connection, ensure that the data you entered is visible by switching to Pabbly Connect and expanding the Response Received section.
We have established a link between Google Sheets and Pabbly Connect. Pabbly Connect will now automatically capture the data entered in your Google Sheets spreadsheet.
Step 3:- Add Text Formatter to the Workflow
To input the date in Google My Business, it is necessary to separate the day, month, and year, but the data we captured from Google Sheets has a different format – to fix this issue, we will add a Text Formatter to our workflow.
Choose ‘Text Formatter by Pabbly’ as your Action App, select ‘Split Text’ as an Action Event, and click on ‘Connect’.
In Text to Split Field, map the Start Date from the step above.
Enter ‘-’ as your Separator to indicate from where the date is needed to be separated.
To retain the entire data on either side of the space, select ‘All’ as the Segment Index, and click ‘Save And Send Test Request’.
The date, month, and year have been split up into individual components.
Clone this step, and split the End Date in a similar manner.
Map the End Date, and click on ‘Save & Send Test Request’.
Step 4:- Setup Google My Business as the Action App to Create Events
Action allows us to choose the application that will get executed by the workflow trigger.
We essentially want to use the data captured from Google Sheets to create event posts in Google My Business. Thus, Google My Business will be our Action App.
A. Action App
Choose ‘Google My Business’ as the Action App, select ‘Create Event Post’ as an Action Event, and click on ‘Connect’.
B. Connect with Google My Business Account
To connect with your Google My Business account, select ‘Add New Connection’ and click on ‘Sign in with Google’. Also, grant the authorization.
Select the Account and Location where you want to create the event posts.
C. Map Necessary Fields
Now that you have connected your Google My Business account, all you need is to map the necessary details from the steps above. Mapping ensures our data remains dynamic and changes as per the received responses.
Map the Title from the trigger step.
Similarly, map the other fields, leaving the unnecessary ones empty, and click on ‘Save & Send Test Request’.
The automation process is finished, and we have effectively merged Google Sheets with Google My Business. Consequently, every instance of data input in your Google Sheets spreadsheet will automatically generate corresponding events in Google My Business.
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