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How to Automatically Create Facebook Posts from Google Sheets

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Let us explore how you can integrate Google Sheets with Facebook – following this integration, whenever data is added to a new row of your Google Sheets spreadsheet, it will automatically be posted to your Facebook page.
This automation requires a one-time setup for which we will use Pabbly Connect.
We will first link Google Sheets with Pabbly Connect to capture the entered data, then link Pabbly Connect with Facebook and make a post using the captured data.

Steps to Automatically Create Facebook Posts from Google Sheets

1. Sign In / Sign Up to Pabbly Connect and Create a Workflow
2. Establish a Connection between Google Sheets and Pabbly Connect
3. Setup Facebook Pages as the Action App to Post Messages

Step 1:- Sign In / Sign Up to Pabbly Connect and Create a Workflow

A. Sign In / Sign Up

To begin this process, visit Pabbly Connect and create your account by clicking on the ‘Sign Up Free’ button. You can also click on Sign In if you already have an account.

Click on the Pabbly Connect ‘Access Now’ button

B. Create Workflow

To create a new workflow, click the ‘Create Workflow’ button.

Name your workflow, and click on ‘Create’.

Step 2:- Establish a Connection between Google Sheets and Pabbly Connect

We will now look at the steps through which we will establish a link between Google Sheets and Pabbly Connect. This will help us to fetch the data from Google Sheets.

A. Trigger App

Trigger allows us to choose the application that will receive the data for Pabbly Connect. In our case, it would be Google Sheets.

Choose ‘Google Sheets’ as the Trigger App and select ‘New or Updated Spreadsheet Row’ as a Trigger Event.

B. Webhook URL

A new Webhook URL will get generated. You will use this Webhook URL to create a connection with your Google Sheets account. Copy the Webhook URL.

As soon as you Copy the Webhook URL, Pabbly Connect will start looking to capture data from Google Sheets, as indicated by the rotating Waiting For Webhook Response button.

C. Connect Google Sheets Account

To connect with your Google Sheets account, open the sheet where you want to enter the data, click on Extensions > Add-ons > Get add-ons, and search for ‘Pabbly Connect Webhook’.

Install the Pabbly Connect Webhook extension.

After installing the add-on, again click on Extension > Pabbly Connect Webhooks > Initial Setup.

Paste the Webhook URL that we copied earlier, and in the Trigger Column, mention the name of the last column in which the data is available, and click on ‘Send Test’.

Now, click on Extension > Pabbly Connect Webhooks > ‘Send On Event’.

Now, click on Extension > Pabbly Connect Webhooks > ‘Send On Event’.

Switch back to Pabbly Connect, expand Response Received, and the data you entered must be visible, thus confirming our established connection.

We have established a link between Google Sheets and Pabbly Connect. Pabbly Connect will now automatically capture the data entered in Google Sheets.

Step 3:- Setup Facebook Pages as the Action App to Post Messages

Action allows us to choose the application that will get executed by the workflow trigger.
We essentially want to use the captured data to post messages on Facebook. Thus, Facebook Pages will be our Action App.

A. Action App

Choose ‘Facebook Pages’ as your Action App, select ‘Create Page Post’ as an Action Event, and click on ‘Connect’.

B. Connect Facebook Account

To connect with your Facebook account, select ‘Add New Connection’ and click on ‘Connect With Facebook Pages’. Also, grant the authorization.

Select the Page on which you want to post the data.

C. Map the Message

Now that you have connected your Facebook account, all you need is to map the message to be posted from the step above. Mapping ensures our data remains dynamic and changes as per the received responses.

Map the Message to be posted from the step above, and click on ‘Save & Send Test Request’.

The moment you click on Save & Send Test Request, the data will be posted on your Facebook Page.

Our automation is complete. We have successfully integrated Google Sheets with Facebook. Each time you add data to your Google Sheets spreadsheet, it will automatically be posted on the Facebook Page of your choice.

You can copy this entire workflow by clicking this link.

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