In this post, we will see how you can integrate Facebook Lead Ads with Mailchimp, after which your Facebook leads will be automatically added as contacts on Mailchimp.
This automation would require a one-time setup for which we will use Pabbly Connect.
We will first link Facebook Lead Ads with Pabbly Connect to capture the leads, and then send those leads to Mailchimp via Pabbly Connect.
Steps to Automatically Add Facebook Leads as Mailchimp Contacts
1. Sign In / Sign Up to Pabbly Connect and Create a Workflow
2. Establish a connection between Facebook Lead Ads and Pabbly Connect
3. Setup Mailchimp as the Action App
Step 1:- Sign In / Sign Up to Pabbly Connect and Create a Workflow
A. Sign In / Sign Up
To begin this process, visit Pabbly Connect and create your account by clicking on the ‘Sign Up Free’ button. You can also click on Sign In if you already have an account.
Click on the Pabbly Connect ‘Access Now’ button
B. Create Workflow
To create a new workflow, click the ‘Create Workflow’ button.
Name your workflow, and click on ‘Create’.
Step 2:- Establish a connection between Facebook Lead Ads and Pabbly Connect
We will now look at the steps through which we will establish a link between Facebook Lead Ads and Pabbly Connect. This will help us to fetch the lead details from Facebook Form responses.
A. Trigger App
Trigger allows us to choose the application that will receive the data for Pabbly Connect. In our case, it would be Facebook Lead Ads.
Expand the trigger step, choose ‘Facebook Lead Ads’ as the Trigger App, and select ‘New Lead (Instant)’ as your Trigger Event. Click on ‘Connect’. Doing this will result in Facebook Lead Ads sending data directly to Pabbly Connect whenever a new lead is generated.
Select ‘Add New Connection’, and click on ‘Connect With Facebook Lead Ads’. Also, grant the authorization.
B. Establish Connection
Select the Facebook page on which you are running the lead ads, and choose the LeadGen Form you want to link with Pabbly Connect. Click on ‘Save And Send Test Request’.
As soon as you click on ‘Save And Send Test Request’, Pabbly Connect will start looking to fetch data from Facebook Lead Ads indicated by the rotating ‘Waiting for Webhook Response Button’.
C. Test the Connection
To fetch the lead details, we will use the ‘Facebook Lead Ads testing tool’, which will help us create a dummy lead. Upon submission of this dummy lead, Pabbly Connect will capture the data from Facebook Lead Ads to test our established connection.
Click on ‘Facebook Lead Ads testing tool’
You will be redirected to the Lead Ads Testing Tool, where you need to create a dummy lead.
Select the Page and Form you want to link, and click on ‘Preview form’
Fill out this dummy form, click on ‘Next’, and ‘Submit’ this form.
Switch back to Pabbly Connect, expand Response Received, and our dummy details must be visible, thus confirming our established connection.
We have established a link between Facebook Lead Ads and Pabbly Connect. Pabbly Connect will now automatically fetch the details of any new leads.
Step 3:- Setup Mailchimp as the Action App
A. Action App
Action allows us to choose the application that will get executed by the workflow trigger.
Since we want to add members in Mailchimp to whom we can send an email, Mailchimp will be our Action App.
Choose ‘MailChimp’ as the Action App, select ‘Add New Members with Custom Fields’ as an Action Event, and click on ‘Connect’
B. Connect Mailchimp Account
To connect your Mailchimp account, select ‘Add New Connection’
You will be asked to fill up Token / API Key and Data Center.
Go to your Mailchimp dashboard, click on ‘Profile’ > ‘Account & billing’
Click on ‘Extras’ > ‘API Keys’
Scroll down, and click on ‘Create A Key’
Copy the API Key you just created and the Data Center from the URL
Paste both in their respective fields, and click on ‘Save’.
C. Map the Necessary Fields
Since we have already captured the lead from Facebook Lead Ads, all we need is to map those details from above. Mapping ensures our data remains dynamic and changes as per the received responses.
Map the Email Address from the step above.
Similarly, map the other fields, leaving the unnecessary ones empty, and click on ‘Save & Send Test Request’.
After clicking on Save & Send Test Request, you will receive a response confirming that a contact has been added to your Mailchimp account.
Contact has been added to our Mailchimp account, thus confirming a successful integration.
Our automation is complete. We have successfully integrated Facebook Lead Ads with Mailchimp. Now, whenever a new lead is generated in Facebook Lead Ads, it will automatically be added as a contact in Mailchimp.
You can copy and use the entire workflow through this link.
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