In this post, we will see how you can integrate Facebook Lead Ads with HubSpot and add Facebook leads as contacts on HubSpot CRM automatically.
This automation requires a one-time setup, for which we will use Pabbly Connect.
We will link Facebook Lead Ads with Pabbly to capture the lead data, link Pabbly Connect with HubSpot CRM and contacts in HubSpot using the lead data.
Steps to Automatically Add Facebook Leads as HubSpot Contacts
1. Sign In / Sign Up to Pabbly Connect and Create a Workflow
2. Establish a connection between Facebook Lead Ads and Pabbly Connect
3. Setup HubSpot CRM as the Action App
Step 1:- Sign In / Sign Up to Pabbly Connect and Create a Workflow
A. Sign In / Sign Up
To begin this process, visit Pabbly Connect and create your account by clicking on the ‘Sign Up Free’ button. You can also click on Sign In if you already have an account.
Click on the Pabbly Connect ‘Access Now’ button
B. Create Workflow
To create a new workflow, click the ‘Create Workflow’ button.
Name your workflow, and click on ‘Create’.
Step 2:- Establish a connection between Facebook Lead Ads and Pabbly Connect
We will now look at the steps through which we will establish a link between Facebook Lead Ads and Pabbly Connect. This will help us to fetch the lead details from Facebook Form responses.
A. Trigger App
Trigger allows us to choose the application that will receive the data for Pabbly Connect. In our case, it would be Facebook Lead Ads.
Expand the trigger step, choose ‘Facebook Lead Ads’ as the Trigger App, and select ‘New Lead (Instant)’ as your Trigger Event. Click on ‘Connect’. Doing this will result in Facebook Lead Ads sending data directly to Pabbly Connect whenever a new lead is generated.
Select ‘Add New Connection’, and click on ‘Connect With Facebook Lead Ads’. Also, grant the authorization.
B. Establish Connection
Select the Facebook page on which you are running the lead ads, and choose the LeadGen Form you want to link with Pabbly Connect. Click on ‘Save And Send Test Request’.
As soon as you click on ‘Save And Send Test Request’, Pabbly Connect will start looking to fetch data from Facebook Lead Ads indicated by the rotating ‘Waiting for Webhook Response Button’.
C. Test the Connection
To fetch the lead details, we will use the ‘Facebook Lead Ads testing tool’, which will help us create a dummy lead. Upon submission of this dummy lead, Pabbly Connect will capture the data from Facebook Lead Ads to test our established connection.
Click on ‘Facebook Lead Ads testing tool’
You will be redirected to the Lead Ads Testing Tool, where you need to create a dummy lead.
Select the Page and Form you want to link, and click on ‘Preview form’
Fill out this dummy form, click on ‘Next’, and ‘Submit’ this form.
Switch back to Pabbly Connect, expand Response Received, and our dummy details must be visible, thus confirming our established connection.
Step 3:- Setup HubSpot CRM as the Action App
A. Action App
Action allows us to choose the application that will get executed by the workflow trigger.
We essentially want to create contacts in HubSpot CRM using data received from Facebook Leads. Thus HubSpot CRM will be our Action App.
Choose ‘HubSpot CRM’ as the Action App, select ‘Create a Contact’ as an Action Event and click on ‘Connect’.
B. Connect HubSpot CRM Account
To connect with your HubSpot CRM account, select ‘Add New Connection’ and click on ‘Connect With HubSpot CRM’. Also, grant the authorization.
C. Map Necessary Fields
Since we have already captured the lead from Facebook Lead Ads, all we need is to map those details from above. Mapping ensures our data remains dynamic and changes as per the received responses.
Map the First Name from the step above.
Similarly, map the other fields, leaving the unnecessary ones empty. And click on ‘Save & Send Test Request’.
As soon as you click on Save & Send Test Request, a contact will get added to your HubSpot account.
Our automation is complete. To recap, we established a connection with Facebook Lead Ads to capture the lead data, then set up HubSpot as the Action App to add contacts using this data.
We have successfully integrated Facebook Lead Ads with HubSpot. Each new lead will now automatically get added as a contact on HubSpot.
You can copy this entire workflow by clicking this link.
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