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Google Forms Integration with Sendinblue | Add Contacts on New Form Submission

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In this post, we will explore the process of linking Google Forms and Sendinblue. Once the integration is complete, whenever a new user responds to your Google Forms, their answers will be utilized to generate contacts within Sendinblue.
This automation requires a one-step setup, for which we will use Pabbly Connect.
Initially, we’ll connect Google Forms to Pabbly Connect to collect the responses, and subsequently connect Pabbly Connect to Sendinblue to generate contacts utilizing the accumulated responses.

Steps to Automatically Add Sendinblue Contacts on Google Forms Submission

1. Sign In / Sign Up to Pabbly Connect and Create a Workflow
2. Establish a Connection between Google Forms and Pabbly Connect
3. Setup Sendinblue as the Action App to Create Contacts

Step 1:- Sign In / Sign Up to Pabbly Connect and Create a Workflow

A. Sign In / Sign Up

To begin this process, visit Pabbly Connect and create your account by clicking on the ‘Sign Up Free’ button. You can also click on Sign In if you already have an account.

Click on the Pabbly Connect ‘Access Now’ button

B. Create Workflow

To create a new workflow, click the ‘Create Workflow’ button.

Name your workflow, and click on ‘Create’.

Step 2:- Establish a Connection between Google Forms and Pabbly Connect

The following steps will outline how to establish a connection between Google Forms and Pabbly Connect, allowing us to collect responses from Google Forms.

A. Trigger App

Trigger allows us to choose the application that will receive the data for Pabbly Connect. In our case, it would be Google Forms.

Choose ‘Google Forms’ as the Trigger App and select ‘New Response Received’ as a Trigger Event.

B. Webhook URL

You will see a newly generated Webhook URL, which you will need to use to connect your Google Forms account. Copy the Webhook URL.

Immediately after you copy the Webhook URL, Pabbly Connect will begin searching for new responses from Google Forms, as evidenced by the rotating Waiting For Webhook Response button.

C. Connect Google Forms Account

In order to establish a connection with your Google Forms account, navigate to the specific Google Form from which you’d like to capture responses and submit a dummy response.

Then click on the 3 dots and ‘Select response destination’.

Select ‘Create a new spreadsheet’ and click on ‘Create’.

Click the green ‘View in Sheets’ icon, and you will be redirected to a new spreadsheet, where your response will also be visible. This sheet will record all your Google Forms responses and act as a repository through which Pabbly Connect will capture the data.

Click on Extensions > Add-ons > Get add-ons, and search for ‘Pabbly Connect Webhook’.

Install the Pabbly Connect Webhook extension.

After installing the add-on, again click on Extension > Pabbly Connect Webhooks > Initial Setup.

Paste the Webhook URL we copied earlier, and in the Trigger Column, mention the name of the last column in which the data is available, and click on ‘Send Test’.

Now that the data is sent successfully – click on ‘Submit’.

Now, click on Extension > Pabbly Connect Webhooks > ‘Send On Event’.

To confirm our established connection, ensure that the respondent details are visible by switching to Pabbly Connect and expanding the Response Received section.

We have established a link between Google Forms and Pabbly Connect. Pabbly Connect will now automatically capture the responses upon each form submission.

Step 3:- Setup Sendinblue as the Action App to Create Contacts

Action allows us to choose the application that will get executed by the workflow trigger.
We essentially want to use the respondent details to create contacts in Sendinblue. Therefore, Sendinblue will be our Action App.

A. Action App

Choose ‘Sendinblue’ as your Action App, select ‘Create Contact’ as an Action Event, and click on ‘Connect.

B. Connect Sendinblue Account

To connect with your Sendinblue account, select ‘Add New Connection’. You will be asked to enter your API Key. To find it, log in to your Sendinblue account and click on ‘SMTP & API’.

Click on ‘API Keys’ > ‘Generate a new API key’.

Name your API key, and click on ‘Generate’.

Copy the API Key, paste it into its given field, and click on ‘Save’.

Select the List in which you want to save your contacts.

C. Map Necessary Fields

Now that you have connected your Sendinblue account, all you need is to map the necessary details from the step above. Mapping ensures our data remains dynamic and changes as per the received responses.

Map the New Email from the step above.

Similarly, map the other fields, and click on ‘Save & Send Test Request’.

The moment you click on Save & Send Test Request, a contact will be added to your Sendinblue contact list.

Our automation is complete. We have successfully integrated Google Forms with Sendinblue. Now, whenever a new user responds to your Google Form, a contact will automatically be added to your Sendinblue contact list using the respondent details.

You can copy this entire workflow by clicking this link.

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