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How to Automatically Add Facebook Leads to Google Sheets

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Adding leads from Facebook Lead Ads to Google Sheets requires you to copy the details from Facebook Forms, sort those details, and then manually add these leads to a spreadsheet. This process could get quite tedious.

Let us see how we can integrate Facebook Lead Ads with Google Sheets. So that whenever a new lead is generated in Facebook Lead Ads, its data will be instantly stored in Google Sheets. For this integration, we will use Pabbly Connect.
We will establish a link between Facebook Lead Ads and Pabbly Connect to fetch the lead details, then link Pabbly Connect with Google Sheets to store the data. This whole process would require just a one-time setup.

Steps to Automatically Add Facebook Leads to Google Sheets

1. Sign In / Sign Up to Pabbly Connect and Create a Workflow
2. Establish a connection between Facebook Lead Ads and Pabbly Connect
3. Setup Google Sheets as the Action App

Step 1:- Sign In / Sign Up to Pabbly Connect and Create a Workflow

A. Sign In / Sign Up

To begin this process, visit Pabbly Connect and create your account by clicking on the ‘Sign Up Free’ button. You can also click on Sign In if you already have an account.

Click on the Pabbly Connect ‘Access Now’ button

B. Create Workflow

To create a new workflow, click the ‘Create Workflow’ button.

Name your workflow, and click on ‘Create’.

Step 2:- Establish a connection between Facebook Lead Ads and Pabbly Connect

We will now look at the steps through which we will establish a link between Facebook Lead Ads and Pabbly Connect. This will help us to fetch the lead details from Facebook Form responses.

A. Trigger App

Trigger allows us to choose the application that will receive the data for Pabbly Connect. In our case, it would be Facebook Lead Ads.

Expand the trigger step, choose ‘Facebook Lead Ads’ as the Trigger App, and select ‘New Lead (Instant)’ as your Trigger Event. Click on ‘Connect’. Doing this will result in Facebook Lead Ads sending data directly to Pabbly Connect whenever a new lead is generated.

Select ‘Add New Connection’, and click on ‘Connect With Facebook Lead Ads’. Also, grant the authorization.

B. Establish Connection

Select the Facebook page on which you are running the lead ads, and choose the LeadGen Form you want to link with Pabbly Connect. Click on ‘Save And Send Test Request’.

As soon as you click on ‘Save And Send Test Request’, Pabbly Connect will start looking to fetch data from Facebook Lead Ads indicated by the rotating ‘Waiting for Webhook Response Button’.

C. Test the Connection

To fetch the lead details, we will use the ‘Facebook Lead Ads testing tool’, which will help us create a dummy lead. Upon submission of this dummy lead, Pabbly Connect will capture the data from Facebook Lead Ads to test our established connection.

Click on ‘Facebook Lead Ads testing tool’

You will be redirected to the Lead Ads Testing Tool, where you need to create a dummy lead.
Select the Page and Form you want to link, and click on ‘Preview form’

Fill out this dummy form, click on ‘Next’, and ‘Submit’ this form.

Switch back to Pabbly Connect, expand Response Received, and our dummy details must be visible, thus confirming our established connection.

We have established a link between Facebook Lead Ads and Pabbly Connect. Pabbly Connect will now automatically fetch the details of any new leads.

Step 3:- Setup Google Sheets as the Action App

A. Action App

Action allows us to choose the application that will get executed by the workflow trigger.
Since we want to store the data received from Facebook Lead Ads in Google Sheets, therefore, Google Sheets will be our Action App.

Choose ‘Google Sheets’ as your Action App. Select ‘Add New Row’ as the Action Event. by doing this we are essentially asking Pabbly Connect to add data in a new row of your spreadsheet. Click on ‘Connect’

B. Connect with Google Sheet

To connect your Google Sheet, select ‘Add New Connection’, and click on ‘Connect With Google Sheets’. Also, grant the authorization.

We are successfully connected with our Google Sheets account.

C. Select Spreadsheet and Map the data

Select the Spreadsheet and Sheet you want to use for storing your data

As soon as you select your sheet, the columns of this sheet will start reflecting as fields in your Action Step.

Map the data from the step above. Mapping the data ensures that it remains dynamic and changes with each new entry.

Similarly, map the other fields, and click on ‘Save & Send Test Request’

We have received a response.

Our data is also stored on Google Sheets, thus confirming our automation is successful.

To summarize, we obtained lead details from Facebook Lead Ads, linked Pabbly Connect with Google Sheets, and sent the lead details to Google Sheets for storage.
We have successfully integrated Facebook Lead Ads with Google Sheets.
Now whenever a new lead is generated on Facebook Lead Ads, its data will be automatically stored in Google Sheets.

The link below provides a copy of the workflow to familiarize you with the steps:
https://connect.pabbly.com/workflow/share/DERYal4VAmcFTwZsBkFUMVpOChkHTVYAVTIJGw

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