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How to Automatically Send SMS Via Twilio Using Airtable Data

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Let us explore how you can integrate Airtable with Twilio and automatically send an SMS to users upon entering their data in a new row of your Airtable.
This automation requires a one-time setup, for which we will use Pabbly Connect.
We will first link Airtable with Pabbly Connect to capture the data, then link Pabbly Connect with Twilio and send an SMS using the captured data.

Steps to Automatically Send SMS Via Twilio Using Airtable Data

1. Sign In / Sign Up to Pabbly Connect and Create a Workflow
2. Establish a Connection between Airtable and Pabbly Connect
3. Setup Twilio as the Action App to Send SMS

Step 1:- Sign In / Sign Up to Pabbly Connect and Create a Workflow

A. Sign In / Sign Up

To begin this process, visit Pabbly Connect and create your account by clicking on the ‘Sign Up Free’ button. You can also click on Sign In if you already have an account.

Click on the Pabbly Connect ‘Access Now’ button

B. Create Workflow

To create a new workflow, click the ‘Create Workflow’ button.

Name your workflow, and click on ‘Create’.

Step 2:- Establish a Connection between Airtable and Pabbly Connect

We will now look at the steps through which we will establish a link between Airtable and Pabbly Connect. This will help us to fetch the data from Airtable.

A. Trigger App

Trigger allows us to choose the application that will receive the data for Pabbly Connect. In our case, it would be Airtable.

Choose ‘Airtable’ as the Trigger App, select ‘New Record’ as an Action Event, and click on ‘Connect’.

B. Connect Airtable Account

To connect with your Airtable account, select ‘Add New Connection’. To find your API Token, click on ‘Account’.

Copy the API Token, paste it into its given field and click on ‘Save’.

Select the Base and Table from where you want to capture the data.

Select the Trigger Field as ‘Created’ and click on ‘Save & Send Test Request’.

We have established a link between Airtable and Pabbly Connect. Pabbly Connect will now automatically capture the data entered in Airtable.

Step 3:- Setup Twilio as the Action App to Send SMS

Action allows us to choose the application that will get executed by the workflow trigger.
We essentially want to use the data captured from Airtable to send customized SMS through Twilio. Thus, Twilio will be our Action App.

A. Action App

Choose ‘Twilio’ as the Action App, select ‘Send SMS Message’ as an Action Event, and click on ‘Connect’.

B. Connect Twilio Account

To connect your Twilio account, select ‘Add New Connection’, and go to the Twilio account dashboard to find the Account SID and Authorization Token.

Copy both Account SID and Authorization Token

Paste them in their respective fields, and click on ‘Save’.

C. Compose an SMS

You can write a static message or include variables in your message by mapping the details from above. These variables will be dynamic and change according to the data entered in your Airtable.

Compose an SMS by mapping the details from the step above.

Copy your Twilio phone number from the Twilio dashboard, and paste it as Sender Number.

Map the Recipient Number from above, and click on ‘Save & Send Test Request’

The moment you click on Save & Send Test Request, an SMS will be sent to on recipient’s mobile number.

Our automation is complete. We have successfully integrated Airtable with Twilio. Now the users whose data you enter in Airtable will automatically receive an SMS on their mobile number.

You can copy this entire workflow by clicking this link.

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